With every letter, formal note and business card circulated, Stationery becomes a very visible and important ingredient in a company’s overall Marketing & Communications effort. Because of that visibility, stationery can make a positive or negative impression, or be so neutral that it makes no impression — which, in itself, would be negative. We are very concerned about that, especially when your stationery provides the ‘First Impression’ your prospects will encounter.

Whenever you introduce your company or its products or services to someone new through formal, written communication or with something as familiar and seemingly simple as a business card, you owe it to yourself to have a dynamic stationery package leading the way. Of course, stationery design — including typography, layout, color or colors of ink, and even the choice of paper — can be sophisticated and formal, light and whimsical, or any combination in between.